How Outernet is Bringing Epic Storytelling to London's West End
Outernet is the most visited attraction in London with more than six million people passing through last year. This places it well ahead of the capital's traditional tourist destinations such as the British Museum or the Tower of London. Outernet's flagship space, The Now Building, really has to be visited to appreciate its impact. Entertainment, music, digital art and branded experiences are broadcast onto giant wrap-around LED screens with interactive capabilities.
But as this piece in The Standard reports, Outernet is far more than its screens. It also comprises shops, restaurants, a massive new theatre and entertainment complex, and a space for gigs. And driving it all is former Viacom media executive O’Ferrall, who worked with brands such as MTV, Nickelodeon and Paramount.