Now Arcade

An immersive tunnel of screens and sounds

The Now Arcade is a 21m long two storey high immersive tunnel fitted with floor-to-ceiling 8k LED screens and directional sound. It connects Outernet to Denmark Street, the iconic birthplace of the British music scene.

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State-of-the-art technology

Amazing audio and video capabilities

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Immersive experience

360 degree audio/visual environment

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Video templates

Perfect for film trailers or TV-style content

In pictures

Now Arcade

A unique LED tunnel where visitors can enjoy our schedule of immersive content, unlock augmented reality experiences and experience content and brand partnerships

Beats by Dre studio headphones Arcade
Beats by Dre Studio Pro headphones employed the Now Arcade to hype up their launch.
The Witcher in arcade
Our epic activation for Season 3 of Netflix hit The Witcher combined media amplification with thrilling fan experiences.

Key specifications

Immersive and interactive

Ultra-high definition, interactive screens with secure, fast wifi to enable your brand storytelling objectives.

Screens
Ultra HD • 3mm pixel pitch
Capacity
Max capacity of 90
Options
Can be combined with other spaces
LED Walls
7040 x 1840 pixels
Now Arcade floor plan