Now Trending

An immersive, interactive space

A more intimate version of The Now Building, tailored to individual product trial and screen interplay. Featuring interactive 8k screen surfaces spanning two walls and ceiling, with directional sound and atomised scent capability.

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Ultra HD interactive screens

Wrap-around LED screens with 3mm pixel pitch

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State-of-the-art technology

Interactive 8k screens, broadcast-ready

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Premium acoustics

L-acoustics spatial audio

In pictures

Now Trending

An immersive, intimate space featuring wrap-around screens with interactivity, directional sound and atomised scent.

Key Specifications

Immersive and interactive

Now Trending features wrap-around screens with interactivity, directional sound and atomised scent. Fully connected for broadcast or retail experiences it's a perfect space for product trial and screen interplay.

Screens
249 Sq metres of LEDs
The space
182 Sq metres
Capacity
Max capacity of 180
Immersive technology
Directional audio & atomised scent
Now Trending floor plan

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