The Now Building
State of the art. Redefined.
Meet The Now Building
Amazing, immersive experiences
The Now Building features screen interactivity, directional sound and atomised scent, fully rigged to accommodate high-impact staging and production. It is an ideal stage for creating iconic cultural moments and brand showcases for large audiences. The Now Building can be closed to the public for private events.
State-of-the-art technology
World leading A/V & audience metrics
Ultra HD interactive screens
An immersive 360° world
Prime location
Central London, next to Centre Point
Seamless connectivity
Fibre connectivity & wifi
Customisable layouts
Experiential & set builds
Premium acoustics
L-Acoustics spatial audio
In pictures
The Now Building
Standing four storeys high, The Now Building really has to be visited to appreciate its impact. Entertainment, music, digital art and branded experiences are broadcast onto wrap-around LED screens with interactive capabilities. We've designed The Now Building to bring creative storytelling to life in new and inspiring ways using the latest technology.
Key Specifications
Designed for complete immersion
The Now Building features Ultra HD wrap-around screens with interactivity, directional sound and atomised scent, fully rigged to accommodate high-impact staging and production.
Screens
16K LED technology • 150m pixels
The space
4,725 Sq feet or 439 Sq metres
Capacity
Max capacity of 550
Facilities
Fast wifi (private & guest)
Audio
10,000 watt PA system
Options
Can be combined with other spaces
FAQs
Your questions answered
Find answers to frequently asked questions about Outernet.
Testimonials
What our clients say about us
“Outernet was the perfect choice for us to have fun with this launch – seamlessly combining the efforts of multiple marketing and communications disciplines to create something exceptional and one of a kind.”
Louise Page, Head of Consumer Communications & Partnerships
“One of the most mesmerizing launch activations for our Comfort brand in the UK.”
Nhan Pham, Senior Global Marketing Lead at Unilever
"It was the perfect venue for the event and created such a wow factor, from the Now Arcade to the main space, it really did help to bring our content to life. Looking forward to the next one.”
Ben Wymer, Director Global Brand Experience, Snap Inc.
“Securing a long-term partnership with one of the most innovative out-of-home sites in the UK represents the ethos of Samsung UK as pioneering innovators of technology."
Samsung Marketing and Omnichannel Director, Annika Bizon
“The immersive technology of the Outernet brought the power of Xbox Series X to life. It was great to see so many Xbox fans come through our Power Your Dreams event."
James Butcher, Xbox northern Europe Director
“The inspiration behind partnering with Outernet was not only to evoke the magic and aspiration of the L’Oréal Paris brand here in London, but to demonstrate our shared passion for innovation.”
Amelie Fortier-Cyr, General Manager L’Oréal Paris UK&I
More spaces at Outernet
Expand your event with additional spaces
The Outernet district offers a broad range of purpose-built spaces and venues with world-class interactive LED screens, lighting, sound systems and production services which cater to your requirements
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