Experience Abu Dhabi Activation Shows Impressive Results

In partnership with Wanderlab at Tripadvisor, Experience Abu Dhabi created a stunning in-person activation at Outernet, guiding guests through four dynamic zones, each reflecting a unique facet of the city’s vibrant culture. From the serene grandeur of the Sheikh Zayed Grand Mosque to the adrenaline-fueled thrills of Ferrari World, every area was infused with Tripadvisor reviews and fascinating insights, sparking genuine curiosity and excitement about Abu Dhabi.

Actors playing the role of travel guides led visitors through these captivating zones, encouraging them to take part in a sweepstake competition.

The results were impressive: over 100,000 attendees and 28,000 competition entries. 46% of attendees were more likely to consider Abu Dhabi as their next travel destination with 7 in 10 sharing positive sentiments about the city. 65% rated the event 9 or 10 out of 10 for promoting Abu Dhabi as a must-see destination.

George Kalliamvakos, Head of Partnerships at Abu Dhabi said:

“This activation has far exceeded any of our wildest expectations and to see Abu Dhabi brought to life so vibrantly in the heart of London is something we will look to recreate…”