Outernet hosts Minnesota Vikings Immersive NFL Fan Experience

The Minnesota Vikings took over Outernet on Saturday 5th October ahead of their National Football League (NFL) game in London. The immersive American football takeover honoured their loyal UK following while introducing the NFL franchise to a host of new fans.

The Viking’s immersive experience was an innovative way to build the excitement before the game Tottenham Hotspur Stadium the following day.

The activation at Outernet further cements the Vikings’ commitment to the UK fanbase, where they have marketing rights through the NFL’s Global Markets Program, which grants NFL clubs access to international markets for marketing, fan engagement and commercialisation activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the U.S.

Keisha Wyatt, Vikings’ Director of International Marketing said:

"Taking advantage of the technology utilised by Outernet we have created an incredibly immersive experience for our amazing UK fans to enjoy the Vikings like never before. By showcasing the best of the Vikings and American Football in the heart of London, we hope to continue growing our presence in the UK while introducing ourselves to a whole new audience in a way they won’t forget.”