A year and one million butterflies later
Outernet presents The Butterfly Trail, brought to you by Pixel Artworks launched in September 2023. It was arguably our most ambitious experience at that point and we've extended it to 20th January 2025 due to its immense popularity.
Catch virtual butterflies using a WebAR hand-tracking feature developed by Aircards
An immersive experience spanning both The Now Building and Now Trending The Butterfly Trail guides visitors through the intrepid explorer Professor Peter Pelgrin’s Botanical Workshop into his Glass House where they can interact and explore the experience using their smartphone. Using their phone, visitors are able to release magical AR butterflies and trigger real-time animations.
A year and one million butterflies later...
🦋1.36 million butterflies released
✨3.49 million vials of nectar
🕹️377,790 game sessions
📷319,498 Photos and videos shared
Pixel Artworks took to social media to say:
"We knew we had created something special. But we could not have predicted how big it would be. The love for this experience has truly blown us away and we can’t wait to see where it takes us next."