The numbers behind Outernet's unrivalled cultural destination status
Outernet is an iconic entertainment district in the heart of central London, globally famous for unparalleled content and unforgettable experiences. As an entertainment brand, we seamlessly blend outdoor media and interactive, experiential marketing. We are already award winning and are on track to become the number one most visited cultural destination in the UK, meaning we reach audiences on an unrivalled scale.
The Now Building which is the centrepiece of Outernet’s culture, arts and media district welcomed a total of 6.25 million visitors in its first year. This compares with 4.65 million visitors for the Natural History Museum and 4.1 million for the British Museum, according to figures from the Association of Leading Visitor Attractions for 2022.
The Crown Estate, Windsor Great Park, Berkshire - 5,636,844
Natural History Museum (South Kensington) - 4,654,608
The British Museum - 4,097,253
Source: ALVA 2022
Outernet has worked with cultural organisations such as the Royal College of Art, National Trust, Serpentine Gallery, The BRIT Awards and Abbey Road Studios.
Brands that have also worked with Outernet include Netflix, L’Oréal, Marc Jacobs, Uniqlo, Burberry, YouTube, TripAdvisor, Peugeot, Amazon and Xbox.
Outernet’s president and chief executive, Philip O’Ferrall, said:
“Outernet was – and remains – something that is new and boundary-pushing. With that comes great excitement but, equally, risk. To have been able to show all our free immersive experience and exhibitions events alongside a huge range of brands choosing to advertise with us is something of which we are all very proud.”