Background & Objectives

Toni & Guy Stylist Celebration

Following the success of their 60th Birthday celebration with us, Toni & Guy returned for a glamorous nationwide stylist gathering. This event was designed to:

- Showcase their stunning new collection.

- Celebrate internal achievements through awards and recognition.

- Foster networking and connection among their teams from across the country.

The challenge was to create an event that combined a fashion-forward catwalk, an internal awards ceremony, and a celebratory party seamlessly blending structure with spontaneity.

The Solution

Bespoke event experience balancing style, celebration, and connection

We curated a bespoke event experience at HERE at Outernet that balanced style, celebration, and connection:

- Fashion-Ready Stage and Backstage: A custom catwalk stage was installed to spotlight the brand’s new collection, with a spacious backstage area to accommodate models, stylists, and preparation zones.

- VIP Experience: An exclusive area was set up for key attendees, featuring prosecco, margaritas, and tacos, adding a luxe yet laid-back vibe.

- Interactive Branding Moments: A branded Toni & Guy 360° photobooth brought a fun, interactive element to the evening, encouraging guests to capture and share their memories.

These elements ensured the evening was visually striking, interactive, and effortlessly chic, perfectly aligning with Toni & Guy’s iconic style.

Toni & Guy models on stage at Outernet

A custom catwalk stage was installed to spotlight Toni & Guy's new collection, with a spacious backstage area to accommodate models, stylists, and preparation zones.

Toni & Guy fashion show presentation at Outernet

A branded Toni & Guy 360° photobooth brought a fun, interactive element to the evening, encouraging guests to capture and share their memories.

Results

Glamorous showcase meets celebratory networking

The stylist celebration was a resounding success, seamlessly blending a glamorous showcase with celebratory networking. Highlights included:

- A dynamic event flow that balanced scheduled moments like the awards and catwalk with the free-spirited energy of a party.

- A high level of engagement among attendees, who mingled, networked, and celebrated in style.

Exceptional feedback from Toni & Guy, who are already planning their return for next year’s event.

Tony & Guy Fashion Show at Outernet

“The event and production teams at HERE at Outernet are a pleasure to work with, full of creative ideas and deliver exceptional service right through to post event.”

Cos Sakkas, Global Creative Director, Toni & Guy