Background & Objectives
Snapchat Immersive Digital Upfront
Snapchat hosted their Digital Upfront event at HERE at Outernet, aiming to create an engaging experience that seamlessly integrated their unique brand and messaging. The event required a versatile venue capable of supporting various speaking setups, from conference-style presentations to panel discussions and fireside chats.
Technical excellence
State-of-the-art A/V facilities
Customisable layouts
Flexible layout options and multiple stage configurations.
Premium acoustics
Crystal-clear sound quality to enhance any event.
The Solution
Versatility & Technical Excellence
HERE at Outernet provided the perfect setting for Snapchat's event, offering unparalleled versatility and technical excellence. The venue was customised to embody Snapchat’s brand identity, from the Main Space to the Green Rooms, the venue was awash in the infamous Snapchat yellow and ghost logo.
Snapchat's event made impressive use of the Arcade entrance, an LED lined tunnel leading visitors into the venue.
Snap's star panel discussed how they use Snapchat to monetise their businesses.
Results
Technically flawless event
The event was a resounding success, earning high praise from Snapchat’s event organisers, who described it as "technically flawless." The combination of HERE at Outernet’s versatile space and our dedicated production team helped create an impactful event that perfectly aligned with Snapchat’s vision.
Brand impact
Delivered Snapchat's vision
Ultra HD LED
Innovative screen display technology
"It was the perfect venue for the event and created such a wow factor, from the Now Arcade to the main space (HERE at Outernet), it really did help to bring our content to life. Looking forward to the next one.”
Ben Wymer, Director Global Brand Experience, Snap Inc.