Background & Objectives
Red Bull BC One Cypher UK
Red Bull sought to create a high-energy, branded experience for their BC One Cypher UK event at our HERE at Outernet venue. The goal was to provide an engaging, memorable platform for 16 top B-Boys and B-Girls to compete for the UK championship title, while simultaneously elevating Red Bull’s brand presence both in-person and through digital channels.
Technical excellence
State-of-the art event production
Social impact
YouTube livestream
Flexible layout
Tailored to Red Bull's specifications
The Solution
Breakdance event, streamed live to a global audience
Leveraging the cutting-edge technology inside the venue as well as utilising the versatility of the space, HERE at Outernet was transformed into a fully immersive environment tailored to Red Bull's specifications. The 10,000-square-foot venue was outfitted with vinyl flooring, branded lighting, and custom branding throughout, including on the cups behind the bar. The ‘breakdance circle’ style dance floor with rake seating offered an authentic and intimate experience, while our AV booth facilitated a high-quality live stream to international fans via YouTube.
Additionally, the venue’s design supported a multi-faceted event setup, including a main stage for dance battles, a judges' panel, and a DJ booth. Lounge-style interviews with the dancers were conducted in our green rooms and broadcast live on our 13.5-meter screen during breaks, maintaining engagement throughout the event. This comprehensive solution ensured seamless integration of both live and digital elements, catering to the needs of both in-person attendees and remote viewers.
Red Bull created a high-energy, branded experience for their BC One Cypher UK event at our HERE at Outernet venue.
16 top B-Boys and B-Girls competed for the UK championship title, while simultaneously elevating Red Bull’s brand presence both in-person and through digital channels.
Results
Live and online high-energy event which maximised engagement
The Red Bull BC One Cypher UK event at HERE at Outernet was a resounding success, maximising engagement through a strategic blend of live and online experiences. The event’s seamless execution showcased HERE at Outernet's ability to host complex, high-energy events, offering a versatile, centrally located venue with advanced technical capabilities.
Brand impact
Live streamed for global engagement
Experiential mix
Immersive experience plus social sharing
"We loved hosting our neighbours Red Bull for their BC One Cypher event! This was the first dance competition we hosted at HERE at Outernet, and we hope the first of many! The event showcased the venue's ability to host high-energy events with the upstage LED screen adding to the anticipation and introduction of each dancer. All this streamed to a broader fan base direct from the venue."
Mathilda Blythe, Head of Events, Outernet Venues