Interactive Experience The Rain Launches Dazzling Display of Light at Outernet

The Rain by artist Cem Hasimi in collaboration with Outernet Studio is a brand new immersive and interactive experience.

London’s familiar drizzle gets an immersive makeover. Raindrops burst into colour, drenching the screens of The Now Building in a kaleidoscope of light.

Scan the QR code on screen and step beyond the ordinary, becoming part of the artwork itself. The rain falls, and so do you, into a world where weather and imagination collide.

Artist Cem Hasimi working with Outernet Studio makes digital art that moves, literally and emotionally. His work explores human communication, the way we connect, misinterpret, and leave digital traces behind. Technology is his medium, not just for its possibilities but for its contradictions - precise yet unpredictable, distant yet deeply personal. His work has been exhibited in London, New York, Paris, Lisbon, and Miami, lighting up screens from Times Square to W1 Gallery and Frameless in London.

Plan your visit:

🎨 The Rain by @cemhasimi 

🎶 Music by @oliviervandebraak 

📅 Launching Thursday 27th at 12:30pm

📍 The Now Building, Outernet London

🚆 Tottenham Court Road Station